I bought this keyboard along with the Alienware Mouse (AW958) and 25" G-SYNC monitor (both of which I will also leave a separate review). So far, I'm extremely satisfied with this keyboard and will break down the key parts 1. Construction This is a brown switch mechanical keyboard that Alienware succeeded in providing a premium look and feel. Though the keyboard's casing may appear to be metal, it is in fact plastic. Still, despite the plastic construction, the keyboard is fairly weighty and solidly built. There's no noticeable flex when pressing down on the keys. The keyboard has a braided USB cable that is definitely built to last. 2. Design The keyboard comes with a gunmetal matte finish that not only looks sharp, but also does a good job at not picking up fingerprints. The keyboard comes with retractable feet with two different height settings, giving you a total of three height options. The Alienware logo towards the bottom is not too intrusive, but definitely stands out, showing anyone who can't already guess that this is an Alienware product. See the photos to see different angles of the keyboard - when it comes to the overall design, I personally think Alienware absolutely killed it on this one. 3. Functionality The keyboard is very responsive and is great for gaming, as well as for general use. In addition to the backlighting, which I will cover later, this Keyboard has a few neat functions built in. The keyboard has 5 macro keys on the left side, with a 6th button on top that toggles between 3 macro sets, adding up to a total of 15 macro keys. While there are no dedicated media buttons, you can still access the standard Play, Stop, Rewind, and Fast Forward by using the Function Key. There is a button to mute (and unmute) audio with a volume rocker next to it, which is a very nice touch. The Alien Head button can be configured to turn off all lighting effects or to toggle "Game Mode", which you can customize in functionality to lock different keys (such as the Win-Key). Other function keys include the ability to adjust the brightness of the keys and under glow (controlled separately), change between 3 saved lighting profiles, and direct access to the Alienware Control Center. 4. Lighting The Alienware (AW958) Keyboard does come with 16.8 Million color RGB backlighting; however, it's worth noting that the color for keys cannot be individually set. Instead, there are groups of keys that can have their color set (WASD, Arrows, Macros, Numpad, etc.) or by using 5 different lighting zones. The ambient (under and side glow) can also be set to your liking. Personally, the available lighting groups are perfect enough to customize the keyboard to my liking. If you prefer a more dynamic lighting setup, there are also 10 preset animated lighting effects. This includes a rainbow effect, a firework effect, and an x-ray effect (which sort of reminds me of lightning). 5. Price Price is always a huge factor when making any purchase. This keyboard was purchased for around $110. At this price, there are many other options out there that offer similar and even more functionality at a much cheaper cost. Being able to control the lighting of each individual key would have been a nice feature to help justify the price; however, I would have to say that overall, even though this keyboard is a little pricey, if you like the Alienware brand and styling enough, this keyboard definitely won't disappoint and it certainly looks, functions, and feels like a premium product. A final note on this keyboard is that Dell (Alienware) does offer a separate palm rest that magnetically attaches to this keyboard, which I find to be a little more comfortable. Check out my review on the palm rest for more information.